Campground Branding Blueprint: Brand Discovery Workbook


This comprehensive workbook is designed to be your trusted guide on the exciting journey of branding your campground and unlocking its full potential.

In this Campground Branding Blueprint: Branding Discovery workbook, you’ll find a series of exercises, prompts, and thought-provoking questions that will help you discover the core elements of your brand. From defining your campground’s purpose and values to uncovering your target audience’s desires, each step is carefully designed to bring clarity and depth to your branding journey.

Why is branding so important for your campground? Well, a well-defined brand identity not only attracts campers but also builds trust, fosters loyalty, and establishes a sense of belonging in your community. It’s the secret sauce that transforms campers into enthusiastic advocates and turns one-time visitors into lifelong patrons.

Remember, this is your story to tell, and we’re here to support you every step of the way. So, let’s dive in, unleash your campground’s true identity, and create a brand that campers will cherish and remember for years to come. If at any time, you find yourself confused or asking questions, do not hesitate to reach out to Jess and the Stanley Spruce team. We have a wealth of experience and a deep understanding of the camping industry.

Wishing you an unforgettable branding journey!


Welcome to the Campground Branding Blueprint’s Brand Discovery workbook.

This printable PDF workbook is designed to help campground owners uncover and clarify their brand’s core elements. It includes questions that prompt you to think about your mission, values, target audience, unique selling points, and desired brand personality. Gain a deeper understanding of your brand’s essence and how you want to be perceived by potential and returning campers.


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