Course Overview

Let's Find Your Perfect Camper!

Introduction to Let's Find Your Perfect Camper! Understanding your target audience

Identify Your Primary Target Market

Identify Your Primary Target Market Worksheet

Evaluate Your Secondary Target Market

Evaluate Your Secondary Target Market Worksheet

Create a Camper Profile

Create a Camper Profile Worksheet

Identify Your Competition

Identify Your Competition Worksheet

Analyze Your Current Camper

What did you learn about your perfect camper? Your Marketing Approach

Next Up: S'More to Offer

S'More to Offer: Your Unique Selling Proposition (USP)

Introduction to S'More to Offer: Your Unique Selling Proposition (USP)

What is a Unique Selling Proposition (USP)?

What's Your Unique Selling Proposition (USP)? Worksheet

Understanding Strengths and Differentiators

What are your strengths and differentiators? Worksheet

Your Perfect Camper Analysis

Your Perfect Camper Analysis Worksheet

Crafting the Perfect USP Statement

Crafting the Perfect USP Statement Worksheet

Communicating Your USP

Evaluating and Refining Your USP

Case Studies: Successful USPs

Putting Your USP into Action

Next Up: Fireside Fables: Crafting a Compelling Brand Story

Fireside Fables: Igniting Your Campground's Brand Story

Introduction to Fireside Fables: Igniting Your Campground's Brand Story

The Importance of Brand Storytelling

Understanding Your Campground's Identity

Understanding Your Campground's Identity Worksheet

Elements of an Engaging Brand Story

Elements of an Engaging Brand Story Worksheet

Showcasing Your Campground's History and Heritage

Showcasing Your Campground's History and Heritage Worksheet

Connecting with Campers' Aspirations and Values

Connecting with Campers' Aspirations and Values Worksheet

Building Characters and Personalities

Visual Storytelling: Imagery

Evoking Emotions and Creating Experiences

Case Study: KOA Campgrounds

Crafting a Brand Storytelling Strategy

Crafting a Brand Storytelling Strategy Worksheet

Bringing Your Brand Story to Life

Bringing Your Brand Story to Life Worksheet

Next Up: Create an Effective Marketing Plan

Finding Your Campground's Compass: Creating a Marketing Plan for Direction and Success: Lesson One

Introduction to Finding Your Campground's Compass: Creating a Marketing Plan

Understanding Your Campground's Vision

Understanding Your Campground's Vision Worksheet

Conducting a Situation Analysis

Conducting a Situation Analysis Worksheet

Defining Your SMART Goals

Defining Your SMART Goals Worksheet

Learn the Steps to Prioritize and Assign Tasks

Set Your Campground's KPIs

Aligning Your Marketing with Your Campground's Objectives

Aligning Your Marketing with Your Campground's Objectives Worksheet

Break Down Goals into Action

Break Down Goals into Actions Worksheet

Next Up: Selecting the Right Marketing Tactics

Finding Your Campground's Compass: Choosing the Right Paths and Tactics: Lesson Two

Introduction to Finding Your Campground's Compass: Choosing the Right Paths and Tactics

Understanding Your Perfect Camper

Exploring Marketing Channels

Exploring Marketing Channels Worksheet

Selecting Marketing Tactics

Selecting Marketing Tactics Worksheet

Integrating Online and Offline Strategies

Next Up: Developing a Content Marketing Strategy

Finding Your Campground's Compass: Developing a Content Marketing Strategy: Lesson Three

Introduction to Finding Your Campground's Compass: Developing a Content Marketing Strategy

The Importance of Content Marketing

Building Brand Authority

Building Brand Authority Worksheet

Enhancing Brand Awareness

Driving Camper Engagement

Generating Website Traffic

Principle 3: Consistent Branding

This content is only available to Campfire Tools Concierge level members.

Kindling Success

Principle 3: Consistent Branding