Brand Discovery Workbook

Introduction to Brand Discovery

Brand Purpose and Mission

Brand Purpose and Mission Worksheet

Core Values Worksheet

Target Audience

Target Audience Worksheet

Unique Selling Proposition (USP)

Unique Selling Proposition (USP) Worksheet

Brand Personality

Brand Personality Worksheet

Brand Vision Worksheet

Brand Story Worksheet

Brand Perception

Brand Perception Worksheet

Competitor Analysis

Competitor Analysis Worksheet

Brand Alignment

Brand Alignment Worksheet

Summary: Your Campground's Brand

Summary Worksheet

Next Up: Visual Identity Development

Brand Perception

This content is only available to Campfire Tools Concierge level members.