In this Campground Branding Blueprint: Brand Discovery workbook, you’ll find a series of exercises, prompts, and thought-provoking questions that will help you discover the core elements of your brand. From defining your campground’s purpose and values to uncovering your target audience’s desires, each step is carefully designed to bring clarity and depth to your branding journey. Why is branding so important for your campground? Well, a well-defined brand identity not only attracts campers but also builds trust, fosters loyalty, and establishes a sense of belonging in your community.