You’re a busy campground owner, and I’m sure your to-do list feels like it will never end! Among all of the marketing tactics you could be employing for your campground, one stands out as a tried-and-true method for fostering lasting relationships with your campers and reminding them to book: email marketing!
If you’re not already leveraging the power of your email list, it is time to explore what your list can do for you.
What is email marketing?
Email marketing, in the simplest form, involves sending targeted messages directly to your customers’ inboxes, which creates a direct line of communication. Not only does this keep your campers informed and engaged, it also opens the doors to a world of benefits, like increasing camper loyalty to higher booking rates.
Here are 5 effortless email hacks to help you boost camper engagement in minutes:
1
Personalize Like a Pro:
Don’t overlook the importance of a clean email list that incorporates the person’s name in addition to their email address. When campers receive an email that feels like it was written just for them, it can make all the difference. Use tags within your emails to ensure personalization. You can draft the email with the use of their first name in the subject line or in the opening sentence to grab their attention.
For example, “Hey {Camper’s Name}, are you ready for your next adventure at {Campground Name}?”
2
Short and Sweet Subject Lines:
Keep it concise and to the point, yet intriguing. Long subject lines can get lost in crowded inboxes, which is why personalization and short subject lines are the best ways to catch people’s attention.
Try something like: “{Camper’s Name}, Unforgettable Summer Memories Await You!”
3
Weave a Story Into Your Email:
Write your email like you’re telling a story to the reader. Begin with a relatable scenario or share a camper’s testimonial about their experience at your campground (of course, you’ll want to select one that excites the reader!). This will help instantly engage them and convince them to continue reading about your campground.
Here’s an example email:
Greetings {Camper’s Name},
Remember that time you and your family enjoyed a crisp evening by the campfire, assembling s’more after s’more, and sharing the starry night skies here at {Campground Name}? We’re bringing that magical experience back to you this weekend! Join us for our Campfire Tales Night, where we’ll gather around the toasty campfire to share memories, laughter, and treats. Don’t miss out on reliving those unforgettable memories with us!
4
Clear Call to Action:
Use email to tell your campers exactly what you want them to do. Whether it’s booking a site, checking out an upcoming event, or engaging with your campground’s social media, be sure to make your call to action crystal clear for them.
Use action-oriented words like “Reserve Now” or “Book Your Site Today!”
5
“Picture Yourself Here” Images and Videos
They say a picture is worth a thousand words! Be sure to include images and videos that allow your camper to envision themselves at your campgrounds.
POV, or point-of-view videos, are a terrific example of this style. Grab your cell phone and video a short tour around your campground, or piece together a bunch of images to create a carousel that will give a great feel to the property. There are many ways to create content that will allow users to feel ingrained in the experience of your campground.
Hot tips:
- Keep paragraphs short and use bullets for easy scanning.
- Use a responsive email template to ensure your emails look great on all devices.
- Send emails at times when campers are most likely checking their inbox, like during lunch breaks or early evenings.
Remember, it’s not about spending countless hours crafting the perfect email; it’s about delivering valuable content that connects with your campers. Implementing these effortless email hacks will help you create emails that drive bookings and engagement!
Not sure who your Perfect Camper is? We have just the thing – an online workbook called “Let’s Find Your Perfect Camper!”
