Are you interested in taking on an internship at a PR firm? Let’s take a peek behind the curtain and explore a day in the life of a PR intern to see if it is the right fit for you. As an intern, you’ll have the opportunity to gain hands-on experience, work on fun and impactful projects, and learn from experienced professionals in the industry.
So what’s a day typically look like for a PR intern?
Let’s say your day starts at 9 a.m.
As an intern, your day probably will start around 8 or 9 a.m. Once you’re in the office or settled into your desk at home, you’ll want to review your to-do list for the day. You’ll be working on a variety of tasks throughout the day, so you will want to be sure you’re prepared for what’s to come.
It is important to be prepared for what’s to come. I recommend Asana as an organizing and tracking tool. I use it in both my professional and personal life and it is a life saver.
It’s time for a team meeting! You join your colleagues in the conference room, where you discuss the day’s priorities, review project updates, and brainstorm new ideas for clients. As an intern, you’re encouraged to share your thoughts and contribute to the conversation. These types of meetings are great opportunities to learn and get a better understanding of the industry.
After the team meeting, you’ll dive into your first project: media monitoring. You scour the internet for results and social posts related to your client portfolio and compile a results report. It’s important to stay up-to-date on the latest news and trends, and monitoring is a key part of that.
Head to the breakroom, grab your lunch, and go outside to catch some rays during your lunch break. This is also a great opportunity to clear your head, catch up with friends, and brainstorm cool ideas.
Social Media Management
Up next: social media management. You will draft a content calendar for the upcoming month, create posts, respond to comments and messages, and analyze engagement metrics. Social is an important part of any PR strategy, and reputation management is imperative on the internet. Social is also a great platform to be creative and experiment with new ideas.
In the afternoon, you work on a research project. Digging into industry reports to analyze data helps your team make informed decisions about their PR strategy. Research is an essential part of the job, and it’s important to be extremely thorough and very detail-oriented.
Ending the Day
As the workday winds down, you wrap up any loose ends and review your to-do list for tomorrow. It’s been a busy day, but you feel a sense of accomplishment and pride. As you say goodbye to everyone, you realize you’re excited for the next day and what tomorrow will bring!
There you have it!
PR internships can be incredibly valuable experiences! They offer real-world experiences, help you develop your PR superpowers, offer great chances to meet and greet, and gives you a great sense of the industry as a whole. If you’re looking to launch your career in PR, an internship is a great place to start and make the most of it!
Remember to be open to feedback, learn from your mistakes (you will make them and that’s ok!!), and have FUN along the way! The day in the life of a PR intern is full of projects, some exciting, some mundane but extremely important to building strategies. From media monitoring to social media management to research projects, there’s never a dull moment!
P.S. Have questions? Want to chat? DM me on Instagram – @stanleysprucemarketingpr – or TikTok – @stanleyspruce. You can also send me a quick email to email@example.com if you’d like to meet and talk through your questions.
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