Spread the Love: Incorporating Valentine’s Day into your marketing strategy

It’s Valentine’s Day! Happy Valentine’s Day to you – you know what that means? It is time to spread the love and boost your business during this prime opportunity for business of all sizes to show some love to their customers and clients.


And before you roll your eyes and think a major cheesy marketing ramble is coming at you, know that I LOVE untraditional and out-of-the-box ideas. Sneaky ones that customers find intriguing and act as a hook to get them to WANT to know more about you and your services or products. 


Here are three examples of promotions and ideas you can use this Valentine’s Day to capture the hearts of potential customers! 


Heart garland from Canva

Don’t sleep on “Palentine’s Day” or “Friendship Day” celebration opportunities!

Love is love and Valentine’s Day isn’t just for couples! Show your customers that you value all types of love and friendship, not just the romantic kind. While you can call your promotion “Galentine’s Day,” know there is a more inclusive way of celebrating friendship. 


“Palentine’s Day” or “Friendship Day” still gives your business the opportunity to celebrate, regardless of gender identity or sexual orientation. It’s important to be inclusive and make all your customers feel welcome and appreciated, regardless of who they choose to love or how they identify. 


Ideas: Offer a group rate for spa services, a free app, or a special deal for group reservations. Encourage customers to buy gift cards for their friends for “Palentine’s Day” and “Friendship Day.” 


Helpful Tip: Keep a stock greeting cards near checkout that someone can grab along with a gift card purchase for an easy upsell and added convenience item for your customer. Make gift giving easy for your customer! 

Send love letters to your community

Valentine’s Day is all about expressing your love, right? So why not express love for the community that shows up for you?! Encourage your customers to write love letters to your local community, expressing their gratitude and appreciation for the people and places that make your town special. 


Ideas: Display the cards in your store, tell the media about the display, or create a social media campaign featuring all the special love letters that were created in your location. Foster that community spirit and spread the love!  


Helpful Tip: Set up a table with colorful construction paper, scissors, markers, crayons, anything that inspires creativity and keeps customers in your store or creates a reason for them to stop in.

DIY Valentine’s Day Kits

Think beyond traditional Valentine’s Day cards!


Create Valentine’s Day-themed kits for your customers to make at home. Offer unique projects like heart shaped succulent gardens, homemade candles, or personalized love letter kits. 


Ideas: Promote these incredibly thoughtful kits on social media, film demonstration videos, and encourage creativity! 


Helpful Tip: Include a postcard of ideas and your business information. Encourage the customer to take photos and tag you and/or use a hashtag on social media. This is a great way to capture user-generated content (UGC) for future promotions!

There you have it!

Three out-of-the-box ways to work Valentine’s Day into your marketing strategy. Remember, the key to success is to think beyond the traditional and keep your target audience’s interests in mind! Whether you’re promoting self-love, community love, or friendship love, there’s no wrong way to show your love this Valentine’s Day. 


Happy Marketing! 

<3 Jess


P.S. Did you implement any of our ideas? Share your successes with us on Instagram – @stanleysprucemarketingpr – or TikTok – @stanleyspruce. We’d love to feature your content!